Occurrence Of Abuse On The Childhoods Of Serial Killers

Occurrence of Abuse in the Childhoods of Serial Killers Danielle E. Higgins University of Southern Indiana Abstract Many factors contribute to the inner workings of a serial killer. One of the most prominent seems to be the incidence of some type—or multiples types—of childhood abuse. This paper discusses the different types of child abuse that could contribute to qualities of a serial killer, including several well-known serial murderers. It also discusses the different types of serial killers and the characteristics that each type portrays. Occurrence of Abuse in the Childhoods of Serial Killers Serial murder is one of the most horrific acts that a person can commit. Multiple murder can be broken down into three different types: mass murder, spree murder, and serial murder (Knight, 2006). Mass murder involves killing three or more individuals in one place during one short time span, spree murder involves killing three or more individuals within a time period of 30 days, and serial murder is killing three or more individuals over a time span of more than 30 days with a cooling-off period between the murders, being anywhere from days, weeks, months, or even many years (Knight, 2006). In this paper, I am going to focus on the latter—serial killers. Many researchers are interested in serial killers, mainly to figure out why these people kill the way that they do. Anderson (1994), compares serial killers to addicts—alcoholics, gamblers, drug abusers, etc.—they all seem to haveShow MoreRelatedSerial Killers And The Serial Killer1566 Words   |  7 Pagesthe serial killer is ultimately unknown, many researchers agree about â€Å"one-half of 1%† of homicides are determined to be the product of serial killers (Homant Kennedy, 2014). In order to prevent future victims, improve the ability of law enforcement to detect and apprehend, potentially incorporate treatment for current serial killers, and increase the ability to detect potential future serial killers it is important to identify characteristics that may cause one to become a serial killer. TheRead MoreOur Understanding Of Sickness And Disease1242 Words   |  5 Pageswhat caused the disease and in ideal situations how to cure it. Recent scientists have begun to look at the desire to kill as a disease. This theory poses an interesting concept that if it is a disease, then maybe there is a cure that prevents serial killers from killing. In Christer Claus and Lars Lidberg’s article they look at the desire to kill as a disease. The article states that while using Schahriar Syndrome as a model, they are able to explain even the most vicious human behaviours, such asRead MoreSpeech On Animal Abuse1550 Words   |  7 Pagesand infamous serial killers in our society -- Ted Bundy, Richard Ramirez, Jeffrey Dahmer -- commonly engaged in animal abuse during childhood. Needed Information Who? Kids/children - killers What? How animal abuse affects children/kids. When? 1946 - now Where? United states Why? Because people don’t just kill/hurt people out the blue and what are the signs of a killer. How? Killers and murders start out when they are young. Thesis Statement: People/kids that abuse animals might abuse you in the futureRead MoreSpeech On Animal Abuse1577 Words   |  7 Pagesand infamous serial killers in our society -- Ted Bundy, Richard Ramirez, Jeffrey Dahmer -- commonly engaged in animal abuse during childhood. Needed Information Who? Kids/children - killers What? How animal abuse affects children/kids. When? 1946 - now Where? United states Why? Because people don’t just kill/hurt people out the blue and what are the signs of a killer. How? Killers and murders start out when they are young. Thesis Statement: People/kids that abuse animals might abuse you in the futureRead More The Life of Mass Murderer, Henry Lee Lucas Essay1037 Words   |  5 PagesBobit) He confessed to hundreds of murders to prove several points, as well as to delay his death sentence. Lucas lived through a childhood of abuse and neglect. If there is a case that proves a persons childhood is reflected in their later actions this could certainly be one. He was never taught that life had any value and perhaps this led him into a life of crime. (killer index) Henry Lee Lucas was born on August 23, 1936, in Blacksburg Virginia. Lucass mother was an abusive prostitute who forcedRead MoreEssay on The Mind of a Serial Killer2293 Words   |  10 Pagessuch wicked acts?   Ã‚  Ã‚  Ã‚  Ã‚  Serial killers always have aroused the curiosity and concern of the public. People seem to be both fascinated and repulsed by their horrendous crimes. The stories make newspaper headlines, and their gruesome murders are the subject of popular movies and best-selling books. In this paper, I will discuss what causes a human being to become a serial killer. Although social scientists have developed many theories to explain the mind of a serial killer, the scientific evidenceRead MoreThe Twisted Mind of a Serial Killer2301 Words   |  10 PagesThe Twisted Mind of a Serial Killer As police walk into an abandoned house, a foul stench overtakes them. The room is dim and looks as though no one has been here for months. They walk further into the house and begin to see spots of blood on the floor. They follow this trail down the stairs into the basement where the smell becomes overwhelming, causing some of the officers to gasp and run back up the stairs. In the basement, they find the remains of several young boys who have been molestedRead MoreLooking for the Drive of A Serial Killer Essay2886 Words   |  12 Pagesfor the Drive of a Serial Killer The minds and the inner workings of a serial killer have been analyzed, investigated, and pondered upon for many years. â€Å"Questions such as what makes his or her mind tick? Does he or she target one fitting victim? What are his or her motives?† are some of the most common that spring to mind. We all hold the power of being aggressive, of encompassing unthinkable and destructive thoughts of â€Å"torture, sadism and murder†, but we do not all become serial murderers (KnightRead MoreNature vs Nurture1880 Words   |  8 Pagesfascination with serial killers. Everything about them is interesting to us. There are so many questions that we have. It is incomprehensible to most people how someone can go out and kill dozens of people, seemingly without any remorse. Although we have such a deep interest in killers, we often do not know how to differentiate between them. All too often, we label anybody who has killed a few people as a serial killer, but that is not the c ase. There are many different typographies of killers, but theRead MoreUsing A Stratified Sampling Method1788 Words   |  8 Pagesaccuracy at any given cost. Research questions and hypotheses The main aspect of this research proposal is what factors will influence crime Occurrence. For this study, the following research questions are included: 1. Do demographic characteristics influence crime occurrence? 2. Does substance abuse impact crime occurrence? 3. Does abuse during a person’s childhood influence them to commit a crime? Using literature and the aforementioned research questions as a guide, several hypotheses were developed

Analysis Of David Brueckner s The Skeptic - 1700 Words

Joshua Warnick Phil 310 Short Paper Peter Klein argues that the Skeptic’s main argument is based off of a closure principle, and because of this either cannot be defended, because the closure principle itself cannot be defended, or the Skeptic’s main argument is guilty of virtually begging the question. Anthony Brueckner responds to Klein with five objections. I will be focusing on one of them, which argues that Klein’s reasoning for believing the Skeptic’s main argument virtually begs the question would also lead to the absurd conclusion that all Modus Tollens arguments virtually beg the question. E. J. Coffman attempts to respond by arguing that Bruckner’s objection is unsuccessful because it misconstrues Klein’s objection for dealing with the formal structure and not the content of the Skeptic’s main argument. Along side Brueckner, I will attempt to show that E.J. Coffman’s conclusion is false, and that Klein’s line of reasoning for the Skeptic’s main argument virtually begging the question commits him to the absurd conclusion that all Modus Tollens arguments virtually beg the question. Before examining Klein’s objection we must put forth the Skeptic’s main argument: 1) If a person, S is justified in believing that there is a table before her, then S is justified in believing that she is not in a skeptical scenario. 2) S is never justified in believing that she is not in a skeptical scenario. 3) Therefore, S is never justified in believing that there is a table before

Business Organization and Polices

Question: Describe the significance of benefits and drawbacks of mergers and acquisitions on Alfa-Beta. Answer: Introduction The Alfa-Beta of Greece, which is a Greece-based supermarket chain. Similarly, this supermarket chain is considered as one of the main supermarket chain frameworks. Besides that, this well-known brand grows their business over the Greece, and they needed to seek after their business operations in the United Kingdom. This report incorporates the strategies that should be followed in the promoting environment of UK and this report additionally assesses the oversights which they had done amid the usage of strategies in the Greece, which lead them to disappointment. Aside from that, this report will direct the different sorts of environmental elements which are assuming a noteworthy part keeping in mind the end goal to snatch the new market in an alternate area and society. Amongst the discourse of these critical components for strengthening and foundation, the distinguishing proof of business sector prerequisite will be led. On the other hand, keeping in mind the end goal to survive and gain long haul productivity, this report will assess some noteworthy strides in the support of Alfa-Beta of Greece, which helps them to contend with existing key player of that business environment (Seth and Randall, 2011). Significance of Micro and Macro environmental factors The marketing strategy and management arrangement of an organization both are affected by a considerable measure of factors encompassing the organization. According to recent reports, these factors the management upgrades their choices and some of the time these factors are in the control of the organization. In other words, the end goal to recognize the open doors and dangers of an organization, the investigation of these factors are extremely critical, and in addition the marketing environment of an organization is influenced by its chances and dangers. In any case, every one of these factors con is incorporated in the inward environment, Macro environment, and Microenvironment (Bourlakis and Weightman, 2004). Macro and Microenvironment close those factors which have an individual part to play in the organization. In other sense, these factors would be standards and directions of the organization, workers, engineering, items and administrations proposed by the organization. Microenvironment closes the individual practices which make an immediate effect on the clients of an organization. Moreover, these eventual the organization itself, suppliers, clients and contenders that make microenvironment affecting on the different partners of an organization. Besides that, the macro environment is directed by political, social, economic and technological factors which have an effect on the organization from outside. In addition, these factors are wild of the organization yet put an impact on the organizational capacities and take choices(Editorial Search: Group Organization Management, 2013). Macro environment The factors of macro environment work remotely the organization and the organization cannot control them. In order to manage these factors, the organization can alter their management strategy to upgrade changes in the organization. The macro environment incorporates political, social, technological and economic factors which are talked about beneath: Political or legal factor The political element is assuming a remarkable part in each organization since they need to work under the law of a nation. Through the assistance of legitimate ways organizations works their different perspectives and exercises(INDEX to ORGANIZATION ENVIRONMENT Volume 17, 2004). On the other hand, the organization needs to lead their business including a legitimate, lawful system set up. Besides that, the political factors impact open different doors for an organization so as to administer the business sector through convincing them in a specific way. Alfa-Beta of Greece directs a constitution alongside legitimate principles and controls, for example, security strategies, set of accepted rules and correspondence of shareholders strategy and so forth. So, Alfa-Beta should analyze political environment before entry to the UK. Economic factor The economy of UK is the exceptionally striking component in the retail area including the matter of Alfa-Beta of Greece. Similarly, the Alfa-Beta of Greece works in Greece with no contentions. In the choice of capital spending plan the economic component impact in various routes, for example, conversion standard, financing cost and so forth which are the real components in Greece. Though, the economic factors give client acquiring power on the grounds that numerous business premises lie them to buy an item (Clegg, 2002). Besides that, in this present time economy of UK is going down the stairs because of the worldwide budgetary emergency however it couldn't influence the retail business of Alfa-Beta of Greece in particular, so they give as an incredible arrangement worth as would be prudent to their clients. Social factor Alfa-Beta of Greece gives the day by day house hold things and serves it from homestead to store, growing to new territories such kitchen store so as to convey creative new sustenance with extraordinary taste. Moreover, Alfa-Beta of Greece effectively embraces the progressions because of the social factors and circulates crisp sustenance to Perth by confronting a great deal of logistical difficulties. Additionally, Alfa-Beta of Greece set up itself as an enough safe spot to shop and work without insect hurt(Brito, 2012). Technological factor Alfa-Beta of Greece presented a self-check machine where clients can do all that they need, and additionally they connected a product which can watch their business enacts nearly. Keeping in mind the end goal to decrease the holding up time of clients Alfa-Beta of Greece dispatched Visa's Paywave. In addition, they understood that today a client like to shop at whatever point they need, so they put their consideration on the state of mind of shopping to make it online or portable applications(Brito, 2012). Micro environment The micro environment incorporates the proprietor, workers, contender, and suppliers. In terms of Alfa-Beta of Greece could ready to construct an association with their suppliers to improve more benefits in the organization. The relationship amongst suppliers and clients is too helpful, to an illustration Alfa-Beta of Greece has a solid holding with driving agriculturists of Greece, so they supply crisp quality sustenance to stores. Clients are the significant part of any organization and Alfa-Beta of Greece reacts to the necessities of their clients. They give new items to their 24 million clients in consistently. They presented a day by day reward program where they legitimize steadfastness with clients. According to the marketing environment of UK, the foremost work that should be achieved is the evaluation of the normal spending volume and the appraising obtainable by other competing administrations. As indicated by this study, they perceive how customers shop, what are the most loved items or required for the most part and so on. As far as satisfaction, Alfa-Beta of Greece reacts rapidly to the client input(Byrd and Megginson, 2013). On the other hand, these criticisms assume a part as a thought. By the aforementioned systems, Alfa-Beta of Greece effectively uncontrolled their rivals. Besides that, the environment is one that has a quick effect on the endeavor and impacts the way it capacities. Through virt ue of a retail collect like Alfa-Beta of Greece, a liberal measure of examination with respect to these environmental components ought to be included. The miniaturized scale environment incorporates the individual segments for any organization in a given business part. However, the organization can then take a decision on the esteeming and the organization's focal objective. The chain depends on upon its customers and in doing accordingly; it needs to recollect the area social orders, sensitivities, and practices. Alfa-Beta of Greece must join close-by vendors in its operations in the UK. Though, Alfa-Beta of Greece's notoriety in this field would request that wholesalers relate expeditiously with the name. Finding area merchants would not be a troublesome undertaking in the UK as the accomplishment of other retail ties has viably developed a sentiment dependability in this line of trade. In other words, this would not be a troublesome assignment to perform in the matter of Alfa-Bet a of Greece's working in the UK. Alfa-Beta of Greece may use a strategy of centered esteeming if it arrangements to get hold of a business area among amasses that is spending arrangement cognizant(Parker, 2014). The above discourse conveys us to the conclusion that Alfa-Beta of Greece viable uses both macro and micro environment to end up the biggest retailer in Greece. The reality towards the general public of the organization is reflected by dynamic investment in group administrations. The principle Alfa-Beta of Greece's rationality of client maintenance is trust and administration esteem. Significance of benefits and drawbacks of mergers and acquisitions on Alfa-Beta Over last decade, mergers and acquisitions strategies earned popularity and have been used by many organization. According to Hitt et all. In new foreign geographic market includes high level of control power with knowledge. Talking about advantages of mergers and acquisitions which are followed, multinational experience, and diversity of products, local experience, advertising intensity and sales force intensity. As well, drawbacks of mergers and acquisitions are low empowerment, diverse customer demand etc (Brouthers and Brouthers, 2000). The effect of policies of UK Government on Business The laws for the purchase and merger are overseen by the European Union, the takeover board, the conduct financial power and the advantages' controller. In such a case, one firm acquires a greater rate of shares in the organization than the other. Talking about the European Union law in such a case keeps the collaborator with an essential degree from making a preventive foundation over the entire system. In terms of law for unions keeps the advancement of firms that are winning at any level(Shockley-Zalabak, Morreale and Hackman, 2010). Alfa-Beta of Greece can get more than 90% shares of any organization and after that, the other would be obliged to offer the rest too in this way realizing the complete acquiring of the other organization. Aside from that, every country has its managerial game plans for the operation of any business. The UK takes after the precepts set by the European Union in occasions of mergers and accomplishments. Getting or merger of any business happens through a methodology of obtaining shares. In order words, the strategy communicates that for a takeover, the other organization must buy more than 90% of the shares of a given organization. The legally binding model empowers a speedier acquisition process. In such a case Alfa-Beta of Greece can consider changing this system for their ideal position. There can in like manner be an arrangement by a game-plan of the shareholders. Accomplishments of smaller organizations can help the firm to associate with further corners of the business part where it may be difficult to set up direct outlets. Getting the complete control of an organization is energized by either an offer that is authoritative or takes after a course of action(Muir, 2008). In such a system, the shareholders vote for one. In addition, the nearness of a perpetual number of fighting organizations suggests that Alfa-Beta of Greece needs to take after a game plan of quick acquiring that would provoke their advancement. Irrespective of the way that the organizations can't use outside financial help with the final objective of buying shares, they can lead a study to discover ones who are enthusiastic about their shares. As showed by these laws, if one organization has a shareholding of more than 90% of another, it is compulsory to buy the rest of the shares too. Alfa-Beta of Greece must take after a system of little exchange off to increment greater focal points for this circumstance. Alfa-Beta of Greece can locate the ones propelled by their shares to raise saves for getting of various shares from various sources. In such a case, the greatest shareholder is in a position of the purpose of interest and like this, would exhibit worthwhile to Alfa-Beta of Greece at whatever point they secure a bigger part in the shares. Moreover, the strategy for improvement in these matters ought to be conceivable by consistently expanding more shares of another open organization. The shareholders who vote are bound by the arran gement(Choate, 2008). Staff resistance to the change in Alfa-Beta of Greece Risk of internal competition At the point when the representatives of Alfa-Beta of Greece are more worried about their job security, they get to be competitive with others and thus, it prompts strife in the inner environment of the Alfa-Beta. Some of the time, it likewise prompts viciousness. It is imperative for the Human Resource Professionals and managers to stay caution to the indications of unfriendly impacts of the competition amid the season of merger and securing. They need to stay alarmed to guarantee that the workers are being kept educated about the impacts of their job and in addition their fates with the Alfa-Beta(Managing information security risk, 2011). Risks of losing jobs Whenever two or more consolidations, the conflict of societies is unsurprising. It is on account of the two organization have diverse societies. In other words, the contention in the work environment is a condition of contradiction brought about by the proclaimed or genuine deterrent of qualities, enthusiasm and also necessities for individuals demonstrating their execution together. However, the contention in the working environment can happen in numerous structures, for example, individual clash, intergroup, and intragroup conflicts. Because of this contention, a few gatherings plots against different gatherings, and they lose their jobs. Some of the time, high worker turnover are additionally watched(Jobs, 2012). Opportunity to penetrate into market The new organization as Alfa-Beta is given hypothetically to get to more clients. Really, if each of the organizations exhibits about the products and services in discrete markets, then there is a chance to pick up benefit. In the event that two unique organizations exhibit and dispatch their products in various zones of the world, then push will diminish Furthermore they can select more representatives who will help them to advance different products(Pava and Primeaux, 2005). Chance to enhance the financial performance At the point when two organizations converged with each other, both of the organizations advances financially taking into account an economy of scale, expanded market share, an economy of extension, cooperative energy, tax assessment and vertical reconciliation(Picardi, 2001). It similarly improves the extent of the request and related mass purchasing rebates. Subsequently, the expense is brought down, in this way expanding the edges of the benefit. Besides, an economy of scale abatements or upgrades the extent of conveyance and in addition marketing. At third, collaboration expands the open door for administrative specialization. On the off chance that two organizations cooperate, then there is a chance for assessment diminishment. Finally, vertical joining happens at whatever point the downstream and upstream organization mergers. Doubtlessly both organizations can profit on the off chance that they cooperate. However, there is a danger for the financial specialists too(Pava and Pr imeaux, 2005). The financial specialists have the likelihood to lose a part of the cash he puts in the organization. In the meantime, an economy of scale lessens the altered expense by the evacuation of copy operations and divisions. Recommendation and Conclusion In order to grab the new marker of UK, Alfa-Beta of Greece should analyze the current market situation and determine a business plan which leads them to run their business in completely different culture. As well as, they should recruit efficient employees who can meet customer satisfaction. Moreover, Alfa-Beta of Greece needs to focus on the economic growth in the UK to expand their business. In addition, with a specific end goal to grow the business of Alfa-Beta of Greece, France is a reasonable spot which finishes up every single great state of business. The determination of UK business sector is exceptionally ideal for Alfa-Beta of Greece, which exits from the Greek business sector. In addition, the elements which existed in the Greek business sector are not impacted in the business sector of UK, so Alfa-Beta of Greece has an extraordinary chance to grow their business. References Bourlakis, M. and Weightman, P. (2004).Food supply chain management. Oxford, UK: Blackwell Pub. Brito, M. (2012).Smart business, social business. Indianapolis, Ind.: Que. Byrd, M. and Megginson, L. (2013).Small business management. New York, NY: McGraw-Hill. Choate, P. (2008).Dangerous business. New York: Alfred A. Knopf. Clegg, S. (2002).Management and organization paradoxes. Amsterdam: John Benjamins Pub. Editorial Search: Group Organization Management. (2013).Group Organization Management, 38(5), pp.654-655. INDEX to ORGANIZATION ENVIRONMENT Volume 17. (2004).Organization Environment, 17(4), pp.552-556. Jobs. (2012). Washington, DC: [s.n.]. Managing information security risk. (2011). Gaithersburg, MD: U.S. Dept. of Commerce, National Institute of Standards and Technology. Muir, C. (2008). Writing Policies and Procedures.Business Communication Quarterly, 71(1), pp.86-88. Parker, M. (2014). University, Ltd: Changing a business school.Organization, 21(2), pp.281-292. Pava, M. and Primeaux, P. (2005).Crisis and opportunity in the professions. Amsterdam: Elsevier JAI. Picardi, R. (2001).Skills of workplace communication. Westport, Conn.: Quorum Books. Seth, A. and Randall, G. (2011).The grocers. Philadelphia: Kogan Page Ltd. Shockley-Zalabak, P., Morreale, S. and Hackman, M. (2010).Building the high-trust organization. [San Francisco, CA]: International Association of Business Communicators. Brouthers, K. and Brouthers, L. (2000). Acquisition or greenfield start-up? Institutional, cultural and transaction cost influences.Strat. Mgmt. J., 21(1), pp.89-97.

Public Speaking Beneficial to All free essay sample

As a junior in high school, I decided to give public speaking a try. I entered a contest on March 1, 2010 at the local Rotary Club, titled the â€Å"4-Way Test Speech Contest†. I took first place in the contest and then competed at the Regional level. This experience opened doors for me. I joined Toastmasters Club in Yreka, California. I have given five speeches in the club so far, and have just begun evaluating experienced speakers. I will be giving my next speech shortly and will also present my 2011 Rotary speech. The club focuses on learning valuable speaking and leadership skills, and I feel that I am soaking in information for life. There is even an award that I plan to receive, called the Distinguished Toastmaster (DTM), which is a high honor that takes more than a year to complete. For example, a speech evaluation counts towards the leadership track, and giving a speech goes towards the communication track. We will write a custom essay sample on Public Speaking: Beneficial to All or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The leadership and communication tracks are the major goals towards receiving the DTM. Additionally, the club encourages improvisational speaking (called Table Topics), and all the club members participate in this activity. With my background in speech over several areas, I feel like a confident public speaker and know this will be a great communication tool for my future. Communication is going to be important for me, as I am planning on becoming a journalist and/or editor of a paper or magazine. I will need to be able to speak to anyone in the field, as well as experts and other leaders who I will be obtaining information from. My leadership in Toastmasters has made a difference in my life, and possibly the lives of others. For myself, I am gaining specialized knowledge as I attend each Toastmasters meeting. I am learning how to organize information and listen to people in the community with respect. Acquaintances have congratulated, encouraged and asked questions about public speaking, and I would recommend Toastmasters without reserve to anyone. It is undoubtedly a club that demands integrity, vitality and a willingness to work. Speech is a skill that I believe is necessary in life. A true leader knows that communication is of the utmost importance—without it, compromises and solutions cannot be reached. One day I hope to be a strong leader, and my skills learned in Toastmasters will most certainly help me reach that goal.

Learn About Spanish Interrogative Pronouns

Learn About Spanish Interrogative Pronouns Quà © and cul  are two words that can be confusing to people learning Spanish, because they can be translated as the same word into English, namely, what.  It is sometimes said that  quà ©Ã‚  is closer to what in meaning, and  cul  is closer to which. But that rule isnt always true. When to Use Accent Marks The two words, when they have  accents, are used as interrogative  pronouns  in questions to mean what or which.  Quà ©Ã‚  is the same in the singular and plural forms; the plural of  cul  is  cules. Accented  forms of these words appear only in exclamations and in questions, which includes an  indirect  question. The accented  quà ©Ã‚  is found most often at the beginning of a sentence, although  it sometimes follows de  and other prepositions, especially in indirect questions.  For example,  Ã‚ ¿De quà © color es la  camisa?  meaning, What color is the shirt?   Without accents, normally que  and  cual are not being used as a question. Most often, they are connecting words or, technically speaking, relative pronouns, translated to mean which or that. They can stand for either feminine or masculine objects as well as ideas or concepts. An example of this usage is a popular phrase,  Creo que sà ­, meaning, I think that is so. Use Cases of Quà © and Cul When Asking Questions There are a number of ways to ask questions using the words  quà ©Ã‚  and  cul.  A speaker can ask for a definition, like What is this?, which uses quà ©.  Or, you can ask for a choice selection from a group, What looks better, this red blouse or this black one?, which uses  cul. Quà ©Used for Definitions A number of examples may help explain usage of quà © asking for a definition:  Ã‚ ¿Quà © es una ciudad?,  meaning, What is a city? Or,  Ã‚ ¿Quà © hace un presidente?, meaning,  What does a president do? Or,  Ã‚ ¿Quà © significa talanquera?, asking, What does talanquera mean? Quà ©Used Before Nouns Quà © is usually the interrogative pronoun that is used right before nouns. For example,  Ã‚ ¿Quà © casa prefieres?,  meaning, Which house do you prefer? Or,  ¿Quà © libro leà ­ste?,  asking, Which book did you read? CulUsed Before Forms of Ser Cul  is used before  es  and other forms of the verb  ser, meaning to be, when not seeking a definition. For example,  Ã‚ ¿Cul es tu nà ºmero de telà ©fono?,  meaning, What is your phone number? Or,  Ã‚ ¿Cul es tu problema?,  meaning, What is your problem? Or,  ¿Cules son las ciudades ms grandes?,  asking, What are the biggest cities? Cul Used toMake a Choice Cul  is used to suggest or ask for a selection or choice from a group. For example,  Ã‚ ¿Cul miras?,  meaning,  Which one are you looking at? But,  ¿Quà © miras?,  would be used to ask when you want to know, What are you looking at? An example of the plural form of the interrogative pronoun used in making a choice would be,  Ã‚ ¿Cules quieres?, meaning,  Which ones do you want? But,  ¿Quà © quieres?,  would be the proper way to ask, What do you want? Quà © as an Idiom An  idiom  is an  expression, word or phrase that has a figurative meaning traditionally understood by native speakers. For example,  Ã‚ ¡Quà © lstima! meaning, What a shame! Or,  Ã‚ ¡Quà © susto!  meaning, What a fright!   Some of the most common idiomatic expressions that are used daily in native Spanish speech  are  ¿Y quà ©? or  ¿Y a mà ­ quà ©?,  both meaning, So what? Or,  Ã‚ ¿Para quà ©? or  ¿Por quà ©?,  meaning,  Why?

How to Become More Fun If You Think Youre a Boring Person

How to Become More Fun If You Think Youre a Boring Person In this post we’re going to go through a 5 step process that can quickly turn even the most boring person into a real lively individual. No kidding. We start by tackling your self-identity and then move on to your mortality and chasing fears with a big fat smile on your face. Sound fun? Yeah, that’s part of it. Let’s begin! 1. Step Outside Your Old Personal Narrative This is one of those quotes we all need to write down somewhere and look at regularly until we memorize it. If you want, just read it aloud ten times in a row and chances are you’ll never forget it (the beauty of propaganda): â€Å"I’m not what I think I am. I’m not what they think I am. I’m what I think that they think I am.† Get it? Keep reading it until you do and once that light bulb goes on above your head your life will instantly change. You’ll then realize you can be†¦anyone you choose†¦anytime you choose. Your old personal narrative is the elevator pitch you tell yourself when opportunity comes knocking that keeps you cocooned in a comfort bubble. You are not your past. You are not your future. You are right now. That’s it. That’s all you ever get at once. And, you can begin creating a new self-story as soon as you decide you’re good and ready. If it’s â€Å"I’m an incredibly fun person to be around† and you believe†¦it shall be so. 2. Add Some Spontaneity It’s pretty funny when you think about it, trying to be spontaneous. Here’s the deal, every single day of your life (when you’re not cave dwelling in your room) you’re confronted with tons of choices. Some more spontaneous than others. Those are typically the ones your old personal narrative tries to keep you away from (because they change who you are). Decide to be more spontaneous from this point forward. Decide that you’re going to become an amateur yes-man/woman and start chasing down those spontaneous leads that life keeps giving you. Sometimes just one is all you need to begin down a completely new path. 3. Remind Yourself of Your Mortality Often This always helps. Remember, you’re going to die someday. Really drink that in. Not just in a passing scared kind of way but a completely open and honest acceptance. Your life is going to end. You will one day cease to be and nothing you do or don’t do can change that fact. Period. Well, unless you opt to become a robot or something. But anyways, the next time you feel like a boring person living a boring life, remind yourself that you have a few figurative moments left to take advantage of. 4. Make Your Goals More Fun Maybe your goals are boring? Maybe your vision of the future and what you’re working towards are drab, generic and uninteresting. Not to say they aren’t awesome and great and all that, but perhaps they could use some freshening up around the rough edges? It’s hard to be a fun person when you lead a boring day to day routine. Start adding in the fun to your goals: relationships, business, education, etc. 5. Chase Your Fears Smile Even though this is step 5, these are probably two of the easiest things to understand and do. First, you chase your fears. What are you afraid of? I mean honestly. Are you afraid of success and popularity? Are you afraid of being liked by people? Are you afraid of being well-known or exposed? Once you write out this bucket list of fears, begin to chase them down (within reason, no burying yourself alive or anything). You get the idea. If you’re afraid of heights, go sky diving. Now, the second part is subtle. SMILE! Because we have no idea how we are perceived by others (see step 1), and because we have no idea what we look like while we live our lives, we really don’t take too much notice of the look on our face throughout the day. I tell you this, if you smiled 30% more for the next week you would notice an improvement immediately. Never, ever, EVER, underestimate the power of smiling. We’re drawn to it. Our minds love it. We want to smile more, whether we know it or not. Chase those fears of yours with a smile on your face, sporting fun goals, a new personal elevator pitch and a new sense of spontaneity. Cool? We’d like to hear back from you on this. What do you think?

Small business management (find attachment) Assignment

Small business management (find attachment) - Assignment Example For reason that it needs to monitor the customers’ marketing response to prove that indeed Mobile Plus Group Ltd., is a viable business endeavor. This feedback on how the market responds shall be used to evaluate the efficacy of the marketing effort and business structure that will cater to customer needs. Through feedback control, it will be able to identify which part of the business went according to plan or fell short of expectation and be able to apply remedial measures when required. II. Relevance of Selected Method of Control. Employing an effective control mechanism in Mobile Plus Group Ltd. will assure us that the performance of the business will go as planned. Through it, we will be able to measure actual performance and will also be able to apply corrective measures to ensure that the â€Å"business’s objectives and plans are being carried out† (Dixon, 2003). In determining the method of control to be employed, it is important to determine the objectiv e of a business at a given time. And to elect appropriate modality of control given the circumstances which in this case is the Feedback Control as the business is still in its introductory phase that needs to urgently capture enough market share to prove itself as a viable business entity. A. ... This will be aided by an effective Management Information System that will provide us with concrete data to analyze. Control will also be performed by soliciting written feedback from the customers through feedback form available in our outlet. C. How Control will be Effective The efficacy of monitoring actual sales versus target sales will give us an indication of the efficacy of our marketing drive and to validate our hypothesis about the market. If market performance fell short of expectation, we will be able to apply remedial measure to steer actual performance in the direction of planned performance. By soliciting the feedback of our customers, we will be able to determine which part of the business is doing well or fell short of expectation. As it is the vision of the company to leverage itself from the competition through customer service that is second to none, we will be able to determine if indeed our frontliner’s performance is in line with this vision and make nece ssary correction or retraining if actual performance fell short when compared to expectation. III. Risk Involved While there is a huge potential for our celphones having an 80 % market for them, we are not however without competition. This competition poses a risk to the business as customers have other alternatives to purchase their need for a handheld mobile device. There is also a direct competition with our products, meaning there are also other businesses selling the same product such as ours and priced competitively and could even be lower. Also, there is also a risk that the market may not respond to our marketing drive of providing them a celphone with two working SIM cards with a TV and game functionality. While this added functionality may provide them with convenience and

CI Essay Example | Topics and Well Written Essays - 3750 words

CI - Essay Example Another impact of this study of effects of merger events is the impact it has on the competitiveness of the post merger firm in terms of profitability and efficiency. The competitiveness is a critical aspect to be considered by investors and managers before deciding on whether a merger is an appropriate financial decision to make. The way stock markets react to events around a merger and specifically the announcement of a merger can be used to reasonably predict the future financial and operational performance of firm in a financial market so long as it is efficient. This research looked at the stock performance of some of the listed stocks before a merger announcement and after the announcement. The daily stock prices were noted and analyzed statistically to highlight the changes in return and correlated with the stated event and other similar competing firms’ stock prices. It was generally noted that the announcement of a merger generally resulted in certain changes in the p rices of stock. Review of literature points out that there is a negative correlation between the stock returns and hence the value of the firm after an announcement of a merger. This could be explained using hypothesis put forward by behavioral finance scholars. This particular empirical study further reinforces the studies in which the post merger firm values as indicated by the stock prices using the cumulative average abnormal returns CAARs reduce with the announcement of a merger, just a few days of the announcement and well after the announcement has reached the public. Introduction Economists and financial analysts are sometimes faced with the challenge of figuring out the magnitude of the effect an economic event has on the underlying value of firms. This implies that they have to measure the impact based on a particular cause or event. To achieve this the event study methods have developed that assist in the construction of effective models that easily predict the value of a firm based on an event. This is basically an event study that employs residual analysis to evaluate and analyze how a market behaves to an announcement of a merger. A company merger would mean that a company would inherently have more capital size, increased in operations and more diversification. This however does not always result in improved profitability as it could be hindered by excessive costs of acquisition and regulation obstacles. In previous studies it has been noted that an event such as the announcement of a merger had a positive market reaction. This can be investigated using abnormal stock returns noted during such events. As earlier stated the announcement of a merger and or acquisition shall be regarded as the event for the purposes of this study. This research paper has the following objectives: (a) to investigate whether news or any other publicly available information can influence the price patterns of the acquirer and (b) to examine the impact a merger announc ement has on the stock prices of the acquired. The research shall be carried out by comparing the stock prices and daily returns before the merger announcement and immediately after the merger announcement using the daily closing stock prices. This particular paper is organized into four sections. The first section shall review the literature on previous research on event studies related to mergers

Representation of Interests Matrix and Paper Essay Example for Free

Representation of Interests Matrix and Paper Essay Within Public Policy there are different interests that are affected once the issue has been brought forward to the government by citizens who are sending e-mails, or telephone calls advising of the issues that are affecting society, what the citizens do not know is that with every issue within public policy that has to be passed by the government and attempted to get resolved has a significant affect or groups and organizations. The identified groups and organizations represent my interests in a significant manner because due to my profession I am aware that crime has been a problem for society for quite a long time, I am aware that there has been multiple attempts to reduce crime, such as the hiring of more police officers, programs that protect victims and witnesses of a crime. Therefore I believe crime is a significant interest. As for education experiencing affects by public policy, I think this is by far the most important. I have a child and am extremely aware of the problems that have affected our education systems significantly due to the lack of financial support from the government and also the increase in college education, books, etc. I am aware of the government attempting to clear the tax deficit and financial problem that our country is currently facing, but education is not the way to do it. As for the other remaining identified groups such as Foreign policy, Health care, and Social Welfare, they also represent my interests in a significant manner. For example Health care, has affected me significant due to our president passed the new reform my employer checks have significantly dropped from what I used to gross monthly, due to the fact that we are taking a hit because we are assisting those with no medical health care and those who are receiving assistance from the government, such as parolees and prior drug addicts, or convicts. The groups represent my interest by all means, ultimately besides us taxpayers who are affected based off the government trying to accommodate all the citizens who continue to write emails requesting assistance for the interests that are affected by public policy. As for any instanc es in which my interests compete with one another, Yes they are significant. For example, Health care and Social Welfare go hand in hand for me. The reason that these two interests go hand in hand for me is because once gain based on my work and what I have been exposed to during the military and also being familiar with the cost of healthcare, I take it as an offense to provide for those who personally do not deserve Healthcare. I strongly believe that if your not physically incapable of working, or able to care for yourself, or gravely disabled I will be the first one to help these citizens. As for Social Welfare, I also believe that the government is to lenient on how they assist the needed. Some of the interest that I chose are significant to me and my family and loved ones, but I think that the most interest affected by public policy that is in conflict with those of the general public will have to be healthcare. I remember i was working the day when our president passed the new Healthcare reform, and how citizens were running outside the streets celebrating that they will now have medical assistance. At first I did not think anything of it until the following morning during Roll Call when we were advised by our lieutenant that it will affect us significantly especially financially. As the months went by I started to notice my checks to get smaller and smaller. I am aware that the general publics thinking is different than mine, but do not get me wrong I will be the first one to help someone I have been doing it for 13 years of my life, but when citizens take advantage that is when I have a problem. In conclusion I have provided my own personal opinions of how my identified groups represent my own personal interests, I also provided examples on what means do my groups use to represent my interests. I also debated on instances in that my interests compete with one another. Finally I was precise and straight forward on my interests and how some of them conflict with those of the general public. References http://en.wikipedia.org/wiki/Policy http://www.palgrave-journals.com/iga/journal/v1/n2/full/iga20129a.html

Indiana Jones movie reports :: essays research papers

Cast & Credits Indiana Jones: Harrison Ford Henry Jones: Sean Connery Marcus Brody: Denholm Elliott Elsa Schneider: Alison Doody Young Indy: River Phoenix Sallah: John Rhys-Davies Paramount Presents A Film Directed By Steven Spielberg. Executive Producers George Lucas And Frank Marshall. Written By Jeffrey Boam. Edited By Michael Kahn. Photographed By Douglas Slocombe. Music By John Williams. Running Time: 125 Minutes. Classified PG-13. Printer-friendly  » E-mail this to a friend  » There is a certain style of illustration that appeared in the boys' adventure magazines of the 1940s - in those innocent publications that have been replaced by magazines on punk lifestyles and movie monsters. The illustrations were always about the same. They showed a small group of swarthy men hovering over a treasure trove with greedy grins on their bearded faces, while in the foreground, two teenage boys peered out from behind a rock in wonder and astonishment. The point of view was always over the boys' shoulders; the reader was invited to share this forbidden glimpse of the secret world of men. "Indiana Jones and the Last Crusade" begins with just such a scene; director Steven Spielberg must have been paging through his old issues of Boys' Life and Thrilling Wonder Tales, down in the basement. As I watched it, I felt a real delight, because recent Hollywood escapist movies have become too jaded and cynical, and they have lost the feeling that you can stumble over astounding adventures just by going on a hike with your Scout troop. Spielberg lights the scene in the strong, basic colors of old pulp magazines. When the swarthy men bend over their discovery, it seems to glow with a light of its own, which bathes their faces in a golden glow. This is the kind of moment that can actually justify a line like It's mine! All mine! - although Spielberg does not go so far. One of the two kids behind the boulder is, of course, the young Indiana Jones. But he is discovered by explorers plundering an ancient treasure, and escapes just in the nick of time. The sequence ends as an adult claps a battered fedora down on Indiana's head, and then we flash forward to the era of World War II. The opening sequence of this third Indiana Jones movie is the only one that seems truly original - or perhaps I should say, it recycles images from 1940s pulps and serials that Spielberg has not borrowed before.

High School and William R. Dy Essay

Born in a beautiful place in Isabela on July 25, 1994, it was my beginning of my journey through life. I was the oldest son of Engineer William R. Dy and Eleanor I. Dy. William, a hardworking man, raised his four children in a much disciplined way. It was from here that I’ve learned much of his punctuality. When I was small, like every child I had a dream, well more like many dreams. Like every little boy I either fantasized about becoming something like a king or a super hero. As I grew up, I began to realize that life isn’t a fantasy and that I have to answer my true calling and eventually led to discovering my real passion. Like any kid going to school, they have to learn, but to me it was something that made me explore all the techniques how to study and the way others use so many methods of studying. As I prepared myself going to school my first school was in Saint Ferdinand College walking distance in our house. I study there for how many years from kindergarten until I graduated Elementary. My kindergarten experience was so sad because in kindergarten, I was separated from our parents for the first time and I am so nervous at that time, first thing that comes in my mind was, there are a few things that I should be introduced to. First, I should know the name of the kindergarten teacher, the principal’s name, and if possible, where my kindergarten room is. I became overwhelmed at first because of the new situation and the new people. And also I may not immediately like school, but with encouragement, I adapt and hopefully begin to enjoy their very first year of school. Making friends in that very first year in the kindergarten is a very important issue associated with transition to school. Then the time will come I was in Elementary, it seems everything gets bigger. The classrooms, the garden even the green space where students play – are all noticeably larger. The children themselves have grown and acquired a greater need to interact in groups, so their furniture and materials have been appropriately designed and sized as well. Mr. Maximo was my favourite teacher made learning fun. I also remember his reading voice and he always accepting my â€Å"creativeness†. I can remember other elementary teachers scolding me for my ideas. But still I enjoyed my elementary experience but sad to say I will leave my elementary life and start my high school life I will miss my other classmate who will transfer to other school especially if you only spend with them for only a year. But we will never know maybe there will be more excitement, more challenge, and meet new friends. When I began high school in Isabela National High School, I became more afraid because I knew I was entering in to a new world that will shape me to become the person I want to be as an adult. I knew that I was going to have many challenges in school, but I felt that being in my class, I never felt like I would fail. My class helped me and challenged me to decide what I truly felt was my calling. As I progressed in school, I became more in tuned with my writing and other stuffs that made me feel even more positive and gave me even the more confidence to continue. When the graduation day came, I was so sad because I will miss those happy days, emotional days and especially those bonding days with my friends and teachers. For me high school life was the best, I’ve learned many crazy things in life. Unfortunately, my â€Å"maturity† did not arrive when expected. I never fully realized in the earlier grades how important high school success is. To go from being coddled and having everything sugar coated, to the treachery of â€Å"real life† certainly affected me, and my entire outlook on life. But still it was the best experience in my life. And now here I am taking up Nursing as my profession, College is a lot different than high school. You may decide to commute from your home to a local campus. It was like kindergarten I was separated to my parents for the second time. But these are supposed to be some of the best years I have so I will make it that way instead of allowing the stresses of college ruin my experience. The trials and tribulations, success and failures, are all part of what will make me as a responsible, mature, & educated young adults. The experiences I gain from these years will stick with my life and make them worth remembering. And by the way my name is Wilson Elibert I. Dy. Signing off.

Guide To Air Compressors Engineering Essay

Air compressors are among the most widely used equipment in the industry. They find public-service corporation in electronic, automotive, building and fabrication industries among others. However, the broad scope of available compressor types and monetary values make their purchase an highly hard determination. To avoid blowing your clip and money on the incorrect air compressor and salvage yourself of future compressor problems, see the followers before purchasing your air compressor.Buying Considerations:Types of Air Compressors: Three chief types of air compressors are normally used in industries. Rotary Screw Air Compressors: They use duplicate prison guards to compact air and shop it in hard-hitting armored combat vehicles. Rotary compressors cost more than reciprocating compressors. They can run full-time, have a responsibility rhythm of 100 per centum and are most-suited to applications necessitating uninterrupted usage. Rotary compressors can supply 1500 CFM of air flow in a individual phase and over 2500 CFM in two or more phases. Reciprocating or Piston-driven Air Compressors: They use Pistons to compact air and shop it in high force per unit area armored combat vehicles. Reciprocating compressors are the most economical. They are designed for portion clip usage and extremely suited for intermittent applications including portable applications and place workshops. Small air compressors produce 5 HP or less while larger compressors reach 1000s of HP. Reciprocating compressors reach up to 50 CFM with a individual phase and up to 100 CFM with two or more phases. One HP normally produces 4-5 CFM of air flow. Centrifugal Air Compressors: They are turbine engines, used in power workss and high-end industrial applications, and compress air through revolving blades. They are the costliest of all air compressor types. Centrifugal compressors operate at 400-8000 HP and bring forth airflows higher than 1000 CFM.Add-On Utilities and Oil-Free Compressors:Dry, cool and clean air allows you to better the length of service of your fabrication equipment. Desiccants: They remove wet from compressed air for water-sensitive equipment. Coolers: They lower compressed air temperature. Filters: They remove drosss such as oil and dust from compressed air. Oil-free compressors: They provide oil-free or oil-less air for oil sensitive equipment such as nutrient applications and semiconducting materials and utilize compaction Chamberss sealed off from the oil-lubricated machine parts. They are much more expensive than regular rotary and reciprocating compressors. Compressor Space: Air compressors generate a batch of heat and noise. If possible, apportion a separate compressor room to incorporate the noise and blowhole the heat. Alternatively, if you do non hold adequate infinite, an enclosure can be used to cut down heat and noise from the compressor. Reciprocating compressors are louder than rotary compressors. Power Requirements: Compressors can be powered by electricity or with a gasolene or Diesel engine. Energy demands vary from 100V to 500V and supra, depending on compressor size. Mobility: Pay careful attending to grips, wheels and compressor weight when looking for a nomadic compressor. Engine-driven compressors normally come with their ain nomadic dawdlers. When short on floor infinite, opt for vertically oriented compressors to salvage infinite. Pressure and air flow: Carefully find the air force per unit area and air flow demands for every piece of your equipment and happen a compressor that can run all your equipment. Air force per unit area and flow information is normally available within equipment certification. If you can & amp ; acirc ; ˆâ„ ¢t happen this information in the certification, reach the maker for an educated conjecture. Add up the air flow values and multiply the amount by 1.5. Choose the highest air force per unit area and increase it somewhat. Make certain your chosen compressor & A ; acirc ; ˆâ„ ¢s air flow and force per unit area evaluations match these values. Future Expansion: Reciprocating air compressors have an mean life of 10-15 old ages while rotary compressors have a lifetime of 20-30 old ages. See the air flow and force per unit area demands of equipment you wish to purchase in the close hereafter before choosing the air compressor type and size. Make certain your selected air compressor can run into both your nowadays and future demands for maximal benefit. Air Compressor Pricing: Air compressors are available in a broad scope of monetary values from $ 500 for a less than 1 HP power compressor to over $ 50000 for 200HP or more compressors. 5 HP reciprocating compressors cost $ 1500-2000 and 5 HP rotary compressors cost $ 2500-4000. At 10-25 HP, compressor monetary values range from $ 4000- $ 10000 or more. 50 HP compressors cost between $ 12,000 and $ 15,000 and 100 HP compressor monetary values range from $ 20,000- $ 30,000. Oil-free compressors costs are about triple the monetary value of regular air compressors. Individual compressor parts and fix services are besides available. If upfront payment is a job, you can inquire your trader for funding, leases or monthly leases. New compressors come with at least a 1-2 twelvemonth guarantee and service contract. Used compressors are besides available in the market. Two-stage theoretical accounts, that recompress compressed air for higher compaction, are available in both rotary and recipro cating compressors and are costlier than one-stage air compressors. Energy costs: These costs make up over 70-90 per centum of the entire ownership costs of an air compressor, over a 5-10 twelvemonth period. So make sure you select efficient air compressors over inefficient low cost 1s for long tally fiscal benefits. Before buying an air compressor, inquire your trader for its Compressed Air and Gas Institute ( CAGI ) data sheet to measure its energy efficiency readings. Manufacturer and Dealer Considerations: Choose a maker committed to bring forthing air compressors as mainstream equipment. Talk to several air compressor traders and acquire information on multiple trade names, before choosing a trader. Ask about trader repute and length of service in the concern, figure of staff members available for compressor service and service rates. Get mentions from traders and inquire them about trader public presentation. You can besides inquire your industry contacts about their air compressor traders to help you in trader choice. Traders with favourable market reputes and 15-20 twelvemonth experience are good versed with compressor jobs, and can offer better and faster support and service. Make sure you pick an efficient air compressor with sufficient air flow and air force per unit area from a reputed and experienced trader to acquire maximal benefits from your air compressor. Air compressors are your long-run friends, so take your clip and avoid any hastiness in doing your purchase determination.

Begin the New Year in Thanks Write a Gratitude List

Begin the New Year in Thanks Write a Gratitude List Begin the New Year in Thanks: Write a Gratitude List How many times have you told yourself, This year Im going to lose weight, or This year Im gonna start a business, or pursued some other grand idea that never quite panned out? Weve all been there. This year, forgo the back-breaking resolutions that make you feel like a failure. Start the year fresh with a gratitude list. What’s a â€Å"Gratitude List?† A gratitude list is a simple exercise that can pull you out of sticky bad feelings. Take out a piece of paper (or your phone or laptop), and start writing things that are good in your life. It may seem hard at first, but starting out with a small list of five things and adding to it throughout the week can lift your spirits and create a happier and healthier you. It might be a foreign concept, but it works. Why Do a List? When you’re not feeling content or well, it’s great to look at your gratitude list. When nervous, angry, or scared, take a deep breath and reflect upon the things for which you’re grateful. It’s been proven that people who live in a spirit of gratitude do better at school and in work. A good mood can affect your life tremendously, and help you during difficult times. Making up a gratitude list may sound cheesy, but it helps de-clutter your head and allow you to focus on the positive. For more helpful tips to better yourself and your future, call 1-800-573-0840. will help you write well, achieve academically, and more.

Proper Disposal of Batteries

Proper Disposal of Batteries Today’s common household batteries - those ubiquitous AAs, AAAs, Cs, Ds, and 9-volts from Duracell, Energizer, and others - are not thought to pose as great a threat to properly equipped modern landfills as they used to because they contain much less mercury than their predecessors. As a result, most municipalities now recommend simply throwing such batteries away with your trash. Common household batteries are also called alkaline batteries; the chemical type is important in choosing proper disposal options. Battery Disposal or Recycling? Nevertheless, environmentally concerned consumers might feel better recycling such batteries anyway, as they still do contain trace amounts of mercury and other potentially toxic stuff. Some municipalities will accept these batteries (as well as older, more toxic ones) at household hazardous waste facilities, from which they will most likely be sent elsewhere to be processed and recycled as components in new batteries, or incinerated in a dedicated hazardous waste processing facility. How to Recycle Batteries Other options abound, such as the mail-order service, Battery Solutions, which will recycle your spent batteries at a low cost, calculated by the pound. Meanwhile, the national chain, Batteries Plus, is happy to take back disposable batteries for recycling at any of its 255 retail stores coast-to-coast. Older Batteries Should Always Be Recycled Consumers should note that any old batteries they may find buried in their closets that were made before 1997- when Congress mandated a widespread mercury phase-out in batteries of all types- should most surely be recycled and not discarded with the trash, as they may contain as much as 10 times the mercury of newer versions. Check with your municipality; they may have a program for this type of waste, such as a yearly hazardous waste drop off day. Lithium batteries, these small, round ones used for hearing aids, watches, and car key fobs, are toxic and should not be thrown in the trash. Treat them like you would any other household hazardous waste. Car batteries are recyclable, and in fact are quite valuable. Auto part stores will gladly take them back, and so will many residential waste transfer stations. The Problem of Rechargeable Batteries Perhaps of greater concern nowadays is what’s happening to spent rechargeable batteries from cell phones, laptops, and other portable electronic equipment. Such items contain potentially toxic heavy metals sealed up inside, and if thrown out with the regular garbage can jeopardize the environmental integrity of both landfills and incinerator emissions. Luckily, the battery industry sponsors the operations of the Rechargeable Battery Recycling Corporation (RBRC), which facilitates the collection of used rechargeable batteries in an industry-wide â€Å"take back† program for recycling. Your big-box hardware store chain (like Home Depot and Lowes) likely has a booth where you can drop off rechargeable batteries for recycling. Additional Battery Recycling Options Consumers can help by limiting their electronics purchases to items that carry the RBRC logo on their packaging. Furthermore, they can find out where to drop off old rechargeable batteries (and even old cell phones) by checking RBRC’s website. Also, many electronics stores will take back rechargeable batteries and deliver them to RBRC free-of-charge,  check with your favorite retailer. RBRC then processes the batteries via a thermal recovery technology that reclaims metals such as nickel, iron, cadmium, lead, and cobalt, repurposing them for use in new batteries.

An analysis of the United Arab Emirates banking sector Research Paper

An analysis of the United Arab Emirates banking sector - Research Paper Example In the present day context, the role played by the UAE banking sector can be observed as quite significant for the country’s elevating economic growth rate, both in the micro and macro environments. The banking sector of UAE offers a range of financial products and services targeting both the domestic group of customers and the international clients. Additionally, the recent banking scenario of the country has been witnessed to experience an increasing competition owing to enhanced product innovation requirements and availability of various substitute products/services (Arab News, 2012). Concerning the recent alterations of the industry scenario owing to the impact of the recent global financial turmoil, continuous influence of globalization and altering customer preferences, it can be assumed that the strategies considered by the banks in UAE have changed dramatically towards gaining better flexibility, competency and sustainability. With this concern, the discussion of this report will be focused on comparing two major banking corporations operating in UAE, i.e. Abu Dhabi Islamic Bank (ADIB) and Commercial Bank International (CBI). Hereby, the discussion will emphasize on five most common banking services, i.e. savings account, travel loans, car loans, education loans as well as home or construction loans to comprehensively explain the differences in both the banks’ strategies. Comparison between Abu Dhabi Islamic Bank (ADIB) and Commercial Bank International (CBI) Savings Account The banking corporations have been highly focused on delivering a range of financial products and services to an extended number of consumers in order to provide financial benefits. With this concern, the services rendered by today’s banking industry through savings account has been one of the common and most successful services to gain customer satisfaction by dealing with the client’s deposit amounts. The service is also identified to facilitate the cus tomers in obtaining a security assurance of the deposited balance providing the partial benefits of a fixed account along with the benefits of a current account to withdraw any specific amount at frequent intervals through an easier transaction process (Ayub, 2008). GhinaSaving Account (ADIB) In the context of ADIB, the banking institution focuses on offering effective and beneficial services for the clients. Ghina’s savings account service offers secure and safe access to the account by the authorized person in terms of making any transactions. To open Ghina saving account, the customer must deposit minimum of AED 20,000 and directly the customer will receive a welcome entry coupon (electronic coupon). The electronic coupon will enter the client to two monthly draws of AED 10,000 prizes to 20 winners which held on the 2nd and 4th Thursday of every month. After collecting four coupons the customer will be able to enter the grand draw of AED 2 million and AED 500,000 every fou r months. The client can receive extra electronic coupon for every deposit of AED 20,000 and maintain it for a calendar month. If the account balance is less than 20,000 the customer will lose all his coupons. The profit on Ghina saving acc

Book Review of American Grace Essay Example | Topics and Well Written Essays - 750 words

Book Review of American Grace - Essay Example American grace is an optimistic book that explains how Americans manage their religious diversity. This is the main cause of inequality and social conflicts experienced within America. The authors say that American religion has adopted most of the social justice-oriented change rather than promoting the positive expected changes. Therefore, the book affirms that social contacts and familiarity in America increases religious tolerance instead of theological doctrine. The authors emphasize religious history of Americans even though they draw attention on the last half of the century throughout the entire book (Putnam & Campbell 3) Who are the authors? Robert D. Putnam and David E. Campbell wrote the book American Grace. Putnam is a political scientist and professor of public policy at Harvard University, where he lectures both the â€Å"Graduate and Undergraduate Courses†. He is a member of the National Academy of Science, a previous president of Political Science Association and a fellow of British Academy. David Campbell is a political science professor at the university of Notre Dame. He is also the founding director of Rooney Center for the study of American Democracy. What are the author’s findings about American religion? The authors discovered interesting things about the American religion. They discovered that that religious experience and religiosity are alive in the United States. This is regardless of the fact that millennial generation present barriers to the management and the spread of religious aspects in the state. According to empirical studies, American religion is unique compared to other western nations. The authors believe that the American’s rates of religious belonging, behaving and believing are high (Putnam & Campbell 36). In addition, the authors assert that Americans have a very complicated religious experience, which is seen in their historical tradition, races, gender, personal relations, and generational. Therefore, the authors conclude that the high level of pluralism that exists in America pervades them. The authors also insist that the potential of American pluralism developing into strife is unlikely to happen because of friendship among the believers where the impor tance of religious diversity is seen. After their research, the authors determined that most of the Americans are intimately acquainted with people from other faith. This is true because their research indicated that every American has an average of at least two friends from a differing faith. Putnam and Campbell also discovered that most American Protestants highly value the Buddhists compared to the Muslims. However, the black Protestants value Muslims compared to the Buddhists. This is because most of the black Protestants are acquainted with black Muslims (Putnam & Campbell 76) The authors discovered that the American religious diversity is not as tolerant e as many people tend to think. This is because; most of the American believers are willing to bend their basic doctrines in the name of interfaith amity. For example, most Christians and evangelical Christians believe that it is possible for the non-Christians to go to heaven. This means that they do not believe in the New Te stament chapters, which insists that without Christ, no one will see the kingdom of God. In the book, the authors also discovered that almost half of the white American population diverted from their parent’s religion by turning to other religious tradition or lapsing into religious indifference (Putnam & Campbell 176). A significant proportion of the married people in America married a person who came from different religious tradition. The authors realized the American’s perception of heaven depends on personal experience with their friends or families who come from differing religious background. The authors real

Business goverance Essay Example | Topics and Well Written Essays - 1250 words - 1

Business goverance - Essay Example The BLM wants to charge the DBD $3 million in case the DBD does not reclaim the land when it has done drilling. In this case, a problem between the two arises. In understanding the situation at hand, we must look carefully at what a principal – agent problem is. The principal – agent problem occurs when a situation arises that motivates an agent to represent the principal in dealing with a particular situation. The BLM may be unable to meet the cost of drilling or may be too involve to drill the oil (Winch 2010, 28). This makes them delegate the whole drilling to another company. DBD, on the other hand, may be specialized in the drilling of oil and they may be the best person who can drill this. In leasing the land by BLM to DBD the company stands to gain more than it can lose as the cost of drilling and maintenance will be passed on to DBD. Nevertheless, a problem arises where they are not sure whether DBD will reclaim the land after it is done with drilling or not. It, therefore, wants to charge DBD $3 million as money for reclaiming the land which if they do not they will spend $3 million to do it whereas DBD will spend $2 million for the reclamation of the land. The total cost of leasing the land to DBD is $5 million so they are afraid if they do not charge the $3 million, they would only make a profit of $2 million shillings. This is a business and its principle objective is to make maximum profits. In principal – agent delegation many advantages are drawn. These include improved decision-making and the efficiency of these decisions. Decisions are wholly passed to the agent who takes the problems as their own and works to towards finding viable decisions. This means that the principal only wants a particular payoff but the rest is left to the agent. In the example of BLM and DBD, the BLM can be likened to a Landlord and the DBD as a tenant. The property owner will lease the land to the tenant and pass all that concerns to it to the tenant

Molson Canadian Beer to China Essay Example for Free

Molson Canadian Beer to China Essay This paper will analyze a products potential to enter a foreign market. The product, Molson Canadian, is a well known and reputable Canadian beer with a rich history. For our purposes, we have attempted to formulate a plan for Molson Canadian to enter the Chinese beer market. Utilizing empirical data, statistics and research on the Chinese beer market, we have gathered significant information regarding entry into this market. After analyzing China as a country, their beer market and relevant business information, we developed an effective way for Molson Canadian to be introduced into the Chinese market. In addition, we have highlighted some potential opportunities and threats associated with this plan, thereby rationalizing the entry mode we have chosen. After all the information was presented, we concluded that the most effective way to introduce Molson Canadian to the Chinese market was to export the product, utilizing distributor and import contacts to have the beer sold at on-trade sites such as upscale bars and eateries. The following information provided explains our direction and reinforces our decision to enter the market in this fashion. Introduction. The beer brand Molson is one of Canada’s oldest consumer brand names and one of North America’s oldest brands. John Molson established Canada’s oldest brewery in 1786 near the St. Lawrence River in Montreal, Quebec. The Molson company has a range of beer selection including: Molson Canadian, a lager beer containing 5% of alcohol per volume, Molson Canadian Light contains about 2% of alc/vol, Molson Canadian 6. 0 Cold Shots (6% of alc/vol), Molson Canadian Sub Zero (it can served at temperatures below freezing through innovative technology) and its new Molson Canadian 67 (contains only 67 calories). Along with the Molson brand of beverages, Molson also owns the rights to other brands such as the various Rickards brands as well as distribution rights of popular imports such as Heineken from Holland. Molson Canadian is the company’s signature beer, using freshwater from Canadian lakes and the best quality barley in the recipe. Molson’s brewing methods do not utilize preservatives in order to maintain crisp, clean and fresh taste. Instead, they use traditional best methods along with skilled brew masters to ensure best quality from suppliers to retailers. As a result, Molson has received numerous awards in the past, including the gold for â€Å"North American Style Lager† in 2008. In 2005 Molson Brewery merged in equal parts with American brewing company Coors, forming the Molson Coors Brewing Company. The purpose of this report is to introduce a marketing plan for Molson to enter the Chinese consumer market. The main objective is to analyze and determine possible ways to successfully distribute Molson’s signature beer (Molson Canadian) to the Chinese consumer market. The next sections provide country and business analysis as well as the marketing mix in order to construct an effective and efficient marketing plan. Also, an action plan will be prepared to consider implementation of strategies and their associated budgets. Country Analysis China is located in eastern Asia and is the fourth largest country in the world. It borders a number of countries including Vietnam, North Korea, India and Pakistan. China also has the largest population in the world with more than 1. 3 billion (1,338,612,968) people. China also has several languages and dialects spoken throughout the country, but the major ones are mandarin and Cantonese. (CIA Fact book 2010) China is a communist state, however in the last 30 years the nation has gradually changed from a centrally planned economy to a more market oriented economy. This transition has benefited China because it opened its’ boarders to international trade, increasing the countries import/export figures dramatically over the years. In addition, the more open economic system allowed for an influx of foreign direct investment into the country. China’s rampant growth in the past 30 years is evident in the country’s economic statistics. 2009 country GDP numbers place China as 3rd overall worldwide in total GDP with $8. 791 Trillion (US$), only second to the European Union and the United States. (CIA Fact book 2010) This figure can be put into perspective however when analyzing GDP per capita where China places 128th worldwide with only $6,500 (US$), a figure which has been improving throughout the years. Although china is one of the fastest developing countries in the world, its’ government still faces several challenges including reducing corruption, sustaining adequate job growth rates and environmental concerns such as pollution. In addition, China has long been perceived by other nations as a country not up code regarding certain policies such as human rights and intellectual property rights. However, their inclusion into the World Trade Organization in 2001 has vastly improved their global standing and many joint and domestic initiatives have been undertaken to improve the perception of China globally. Rationale for Choosing China There were several key reasons for choosing China as our target market. China’s vast population was an influence because it provided a large potential consumer base. Another reason is the large demand for beer which continues to grow as middle and upper class income levels continue to rise in the country (Datamonitor 2004). In addition, several international beer brands have not managed to effectively penetrate the Chinese market. Therefore, if an international beer company in china survives an initial tough few years, it has the potential to make significant profits going forward. The beer industry in China will be analyzed in more detail in the following sections. Other important reasons for the selection of China was that its’ healthy trade relations with Canada throughout the years. China is Canada’s 2nd largest trading partner, only second to the United States of America with bilateral trade between China and Canada reaching over $50 billion(CAN) in 2009 (Statscan, 2010). Finally, notion that China is the fastest growing nation in the world and is predicted to be the world’s largest economy by 2025 had a significant impact on our selection. (Foreign affairs and international trade Canada, 2005) (See Appendix A) Environment of the Beer Industry in China â€Å"China is one of the world’s largest alcohol producers in the world and in the next few years it is expected to go surpass the United States as the largest alcohol producer in the world† (Newman, Ian 2006). China has a very large beer market worth around $6. 154 billion (USD$) and produced more than 26,244 million litres in 2004 (Datamonitor 2004). Both of these figures are significant increases from the previous year 2003. For the majority of brewers around the world, the Chinese beer market is too large to ignore and at times, too hard to grasp because of its complicity. China is viewed as the next big opportunity in the beer industry because its large population and its high economic growth is unmatchable elsewhere. However, many international brewers have failed to penetrate the Chinese beer market. This could be due to unfamiliar market dynamics and the presence of too many domestic beer brands in the Chinese market. Although many international brands have failed, some like SAB Miller have succeeded. It is believed that focus on quality brands and long term entry plans were contributors to the success companies like SAB Miller have had in the Chinese market. Some of the leading brewers in China include Tsingato brewery, SAB Miller, Fosters Group Limited and Noble China Inc. (Datamonitor 2004) Threats and Opportunities Having looked at the general environment of the beer industry in China, our focus will now shift to the threats and opportunities in the market. First, one of the main threats is the other large beer companies and breweries that we are going to be competing with, both domestic and international. Chinese domestic beer accounts for a large percentage of consumption in the country, and as an international product, we will be facing stiff competition from other international companies already present in the market. A less concerning threat is that the older demographics in China prefer to drink more wine than they do beer. This however is contrasted by the increasing popularity of beer in the nation. The biggest opportunity is the fact that the China has largest population in the world and also that it is the world’s fastest growing country. Another opportunity is that there is steady growth rate predicted in the next few years for the beer industry (Datamonitor 2004). Another key opportunity is that Chinese consumer’s value taste and reputation in their beverage products, we believe that Molson Canadian can cater to this need with our product implementation. (Industry Digest, 2005) On the technological side, the Chinese market has several domestic brewing companies in the nation. This could be very useful because the technology to produce beer in China is readily available. On the negative side, China incorporates strict restrictions on content through various media. For example, internet censorship is common in the nation, leaving marketers with limited when choosing which type of media to use for marketing purposes (Human Rights Watch, 2006). Socially, alcohol plays an important role in Chinese tradition and Chinese society as a whole. Alcohol is used in a lot of Chinese traditional festivals and celebrations, as well as it is also a very important part of Chinese religions. Alcohol can also be found in traditional Chinese medication and also used for cooking (Newman, Ian 2006). Market Buyer Characteristics Many of the beer buyer characteristics in the Chinese market are similar to those of Canada. First, gender plays a large role in that the majority of beer consumers are males. However, the female segment of the market has steadily continued to increase as china develops further, mainly due to increased spending power of Chinese women. However, this gender bias cannot be overlooked as the female segment of the buyers is very important because in some major cities like Beijing, women make up to around 30% of beer drinkers in the city. Most of the buyers of beer in china are between the age groups of 25 to 44, similar to the demographics found in Canada (Industry Digest, 2005). Another important aspect about buyer behaviour in China is that it varies according to the region or province. The same applies for the beer market in China, for example people from the southern regions of China drink more beer at bars an pubs and banquets whereas people in the northern regions are more likely to drink beer while dining because they believe that it ads flavour to their dining. Also in the south of China the climate is very hot so casual drinking as a means to cool down is common similar to Canada in the summer months. (Industry Digest, 2005) Furthermore, reasons why people buy beer in China are important aspect for marketers. For consumers in China, value and good taste are important characteristics that consumers tend to look for. These qualities of beer products precede the importance of other factors such as price and brand reputation. Brand loyalty to domestic brands is more common in certain locations such as Beijing, but brand loyalty overall in general is not a decisive factor for many consumers in the Chinese beer industry. â€Å"People between the ages of 16 to 44 who live in Guangzhou and shanghai, switch brands on a regular basis† (Industry Digest, 2005). Selection of and Rationale for Chosen Mode of Entry into the Target Country The entry mode that we have chosen for entering into China will be exporting through an import contact that will then use local distributors to sell our product. The reason that we have selected this option is that although there is a huge potential for companies to succeed in the Chinese beer market, there are still many risks of doing business in China. By choosing exporting as our first step, it allows us to reduce financial and investment risks. Many studies have shown that having a good relationship with the Chinese government and business owners is a significantly important factor for foreign companies to success in China (Owen, 2010). Therefore, before moving into further actions such as partnerships and joint ventures, we want to have Molson establish a good working relationship with the Chinese government. At the same time, this entry mode will also give Molson ample time to develop the relationship with potential Chinese partners, as well as get better understanding about the government regulations for foreign ownership of land building resources. Last but not least, comparing this mode of entry to partnerships and joint ventures, exporting requires less finical investment. For example, Molson does not need to build factories or set up mass manufacturing operations right away which will save a significant amount of money right from the get go. In addition, if anything goes wrong initially, this entry mode allows us to withdraw the business from China much easier than if we had already established manufacturing operations in the country. Objectives. Due to the risks that beer companies are facing in expanding into the Chinese market, Molson Canadian wants to move slowly into the Chinese market. In other words, the company wants to test the environment first and then take the necessary steps to further the expansion process. First of all, Molson Canadian will establish the mode of entry which is the exporting strategy, and then the company will choose a well known Chinese beer company such as Tsingtao as our distributor, because this will reduce the uncertainties. While working with Tsingtao, Molson Canadian wants to ensure distribution networks are reaching desired locations for sale of product and look for other possible distributors and partners as well in order to get it prepared for our future development purposes such as joint ventures or partnerships. The next objective that we suggest is gathering forecasting information for potential future margin and feedback from consumers. This step will help us to make sure if the Chinese market is really worth to investing in and develop strong indicators to our customers’ preferences, in order to better serve our customers. During this stage, Molson Canadian will also be able to get more familiarized about the Chinese regulations related to the beer companies, especially for foreign companies. After the completion of this stage, the company will be able to develop plans for future operations based on the information that it has collected from before. If the information does not support the expansion, then Molson Canadian should stop developing, and possibly withdraw the business from China. If everything goes well, the company will pick the right distributors and partners that have been evaluated before to start the joint ventures or partnerships with local Chinese companies. The reason that we decided to do joint ventures or partnership eventually is that based on information from the Euromonitor International, which states by doing a joint venture it will allow foreign companies to gain local market knowledge â€Å"These joint ventures should provide foreign companies with a necessary foothold in the market which can, in the future, be exploited by their own products† (Euromonitor International, 2004). The last objective is to work towards generating steadily increasing profits in the future, which will be in more details in our action plan. Limitations There are also limitations that could affect Molson Canadians entry into the Chinese market. As we mentioned before, the uncertainty of the Chinese market is a huge concern. First of all, the government regulations and standards are different from what we have seen in the North American market. Based on the article written by Owen, issues included the â€Å" Chinese top-down approach to standards and conformance, Openness and transparency, Low confidence in private-sector standards setting and conformity assessment, and Inconsistent implementation creates uncertainty†(Owen, 2010) are all the concerns that Molson needs to pay attention. The second uncertainty is that the intense competition will be created by both local and foreign beers companies in the crowded industry. As represented by Euromonitor International, there are several foreign breweries doing business in this market now. Many of which have found that the market is more difficult to operate than they expected before entering the Chinese market. Problems included comparatively high production costs and a fragmented market, combined with oversupply, has caused a market slowdown which led many companies to cut their prices. Many of the companies have already chosen to exit the market and cut their losses (Euromonitor International, 2004). Criteria In terms of the time frame, we estimated that will take one year to complete the objectives from 1 to 3, which is also considered to be our primary expansion. As mentioned above this includes the establishment of the entry mode- exporting, develop appropriate distribution networks, and collecting forecasting information and feedback from consumers. The secondary expansion includes the envelopment future operating plans such as joint ventures or partnerships; after everything has been created our final goal will be work towards generating steadily increasing profits in the future. We estimated that will take 1 or 2 years to finish framing the joint venture or partnership structure. Segmentation For our segmentation we decided to focus on 5 main demographic criteria’s. We obtained basic secondary data based on the past buying patterns of Chinese and other Asian consumers. From that data, we sorted and decided upon with segments of the market we would test for. We based the selection of the criteria on hypothesis testing and concluded that only traits that that appeared consistently within two standard deviations (95%) of each segment’s sample would be counted; these demographics being on age, region, ethnicity, financial capacity and lifestyle within the 18 – 45 age range. For this analysis we have ranked them in order of popularity and difference in cost relative to other premium beers; from this analysis we have distilled this ranking system. * Molson Canadian Subzero is loved for its flash and fancy appeal * Molson Canadian Lager is popular for its strong distinct flavour * Molson Canadian Light beer is popular for its smoother taste and lack of a strong after taste * Lastly Molson Canadian ‘67 is the least preferred. This is due to the misconception that diet beers are more diluted than regular beers and that consumers are getting less for their money. From our demographic analysis of Chinese consumers of a certain demographic tend to prefer certain tastes to be present in their alcohol and while these preferences are not as potent in affecting purchase decisions as they would be in north America, never the less they are significant to warrant analysis and attention. Characteristic| Characteristic Related| Price| Westernized | Stronger Alcohol| More expensive| Traditional| Smoother Alcohol| Less Expensive| Sichuan | Stronger Alcohol| Less expensive| Han| Smoother Alcohol| Less expensive|. Tibetan| Stronger Alcohol| Less expensive| Southern| Smoother Alcohol| Less expensive| Northern| Stronger Alcohol| More expensive| Old | Stronger Alcohol| average| Young| Smoother Alcohol| Less expensive| (Data Extrapolated from Chinas beer consumption and Barley imports) From our analysis we can conclude that as you move up north and become more westernized the taste for alcohol becomes steadily stronger and that people value alcohol more. We have found that there are many cultural factors that the affect the purchasing characteristics of each segment. Age: Age is a significant factor when incorporating this model, with younger generations preferring relatively cheaper products than the older generation. As China’s socialistic society progress, legislation has greatly altered the spending habits of consumers. Such like the 1 child policy has left a significantly smaller working force to support the country. With most average working couples supporting 3 generations simultaneously (Adams, 2008), this can impact greatly on the decisions regarding the purchase of the luxury items such as premium foreign beer. Region: In regards to region, there are smaller difference in the tastes and spending habits of northerners vs. southerners. While the South has a higher pay-grade than those of the north, historically the south has always been a more crowded and competitive place (Trent, 2009). Thus those living there adapt to have a more conservative outlook in regards to consumption and purchases. Contrary, while the average northerner earns significantly less money they are more likely to spend extra for what they want (Trent, 2009). Also cities along the coast tend to adopt more western ideals than those located on the interior of China. Ethnicity: While china’s population is 87% Han (Doan, 2008) there is a small population of minorities that also live in china. Though living in the same country this minority have significantly different tastes from your average Chinese. These Minorities include Tibetans, Wiggers and Manchus. Lifestyle: Since China has opened its doors to international products and cultures, there have been many Chinese that have adopted a more western-lifestyle. With Western styles often come more western tastes (Qingbin et at, 1998), in contrast to the smoother taste western-styled Chinese prefer a stronger tasting alcohol. Marketing Mix This section presents strategic alternatives that Molson Canadian should take into consideration, recommendation of the suitable alternative and implementation of marketing plan through the use of the controllable elements of marketing mix. Strategic Alternatives There are two strategic alternatives that Molson Canadian can use to expand its beer brand to Chinese consumer market. Molson Canadian can expand its beer brand to Chinese consumer market by exporting its product line on trade or off trade. Alternative 1: The first alternative for Molson Canadian is to export its product line on trade, meaning that their target locations for sale are establishments which serve alcohol. For our product, we want to target specifically high end restaurants, pubs and bars. High end restaurants, pubs and bars would offer high quality products; therefore the best quality beer would also be expected from customers. One of the main strengths of Molson Canadian is that they utilize high quality ingredients as well as a team of brew masters that make sure the beer follows the high quality standards, qualities that Chinese consumers would be drawn to. Additional strengths of Molson Canadian is that it offers product differentiation such as best quality barley and no use of preservatives for its production. Also, the products country image is perceived as good quality product since it is North American which means that the products symbolize Western civilization, status and modernity (Zhou Hui, 2003). A weakness that should be taken into account is that Molson Canadian is not well known in the Chinese market, so it may be difficult to find consumers initially. However, opportunities in Chinese alcohol industry should be considered regarding this matter. For instance, an opportunity encountered is that there is an increasing demand for better tasting and premium products, meaning that premium beer sales will be more likely to increase in upcoming years (Euromonitor International, 2010). Also, another significant opportunity is that as consumers’ disposable incomes increase, consumers will be able to spend on leisure time such as going out to pubs and bars. In fact, there is a strong development of the consumer foodservice market, as well as, an increase of premium beer in forecasted years which accounts for 70% of total value growth from 2008 to 2013 in local currency (Euromonitor International, 2009). In addition to the above points, Chinese consumers are not price sensitive regarding on-trade places, indicating that premium and standard beer will become popular among the consumers (Euromonitor International, 2009). Lastly, a major threat towards this alternative is that the rise of prices for materials such as oil and energy can affect transportation cost. The National Development and Reform Commission (NRDC) had reported a price increase of RMB 1,000 per tonne for oil which is approximately equivalent to US$ 170 in 2008 (Euromonitor International, 2009). This means that there will be a need for adjustments in terms of price of beer to circumvent export costs to China. Alternative 2: The second alternative for Molson Canadian to export in China is to sell its product off trade. For this alternative, Molson Canadian beer should be sold in small grocery stores and/or hypermarkets. In order to better analyze this alternative for better profitability of the company, a mini SWOT analysis should be established. A major strength for this company is that the beer could be sold as standard lager beer to Chinese market with product differentiation. For example, the beer could be differentiated towards its high quality ingredients used in the production such as barley and hops and its high quality control standards. A weakness encountered in this option is that Molson Canadian is not a well known beer brand among Chinese market. An opportunity for selling Molson Canadian beer off trade is that this is main channel of sales accounting for 68% of volume sales in 2008 (Euromonitor International, 2009). Also, small independent grocery stores in rural areas account for 66% of total volume sales in 2008 (Euromonitor International, 2009). However, threats should also be taken into account for this alternative. A major threat there is high competitive market between domestic and foreign beer brands. In fact, the three top companies China Resources Enterprise Co Ltd, Tsingtao Brewery Co Ltd and Beijing Yanjing Brewing Corp accounted for 41% of total volume sales in 2007 (Euromonitor International, 2009). There are also two leading international companies participating in Chinese beer market which are InBev and Anheuser-Busch. Another threat encountered is that consumers are price sensitive towards beer in off trade channels as they have a range of beer selection as well as prices that differ from different brands issues (Euromonitor International, 2009). Recommendation. The best alternative for Molson Canadian is to target on-trade businesses, especially high end restaurants, pubs and bars. The main criterion for choosing this alternative was based on willingness to pay for high priced product. Also, Molson Canadian should consider the high competition with domestic and foreign beer brands in off-trade markets. In order to reach Chinese consumers, we have weighed the pros and cons of this alternative and believe that Molson Canadian would have the best chance for success by initially focusing on selling to high end restaurants, pubs, bars and so on. The first reason for this chosen alternative is that customers will pay for high quality at any price. The customers will pay for a product that provides better taste, healthier and premium packaged products (Euromonitor International, 2010) since their disposable income allows buying better quality products. In fact, according to China Alcoholic Association, beer volume production has increased 6 % in the first half of 2009 (Euromonitor International, 2010). Also, when beer is sold in high end restaurants, its price will be set much higher price than at grocery stores, so Molson Canadian can generate profit using this method. According to Euromonitor International (2010), standard and premium beer account for only 10% of total sales volume, but generate around 50% of total profits in China’s beer sector. One of downsides towards marketing on-trade is that it may be difficult to break into the market since Molson Canadian is not recognized publicly in China. Also, Molson Canadian may face fierce competition in Chinese on-trade markets. For example, Budweiser, Heineken, Tiger, and Carlsberg are the main multinationals that have majority of the premium beer sales on trade. This alternative is preferable to the other option since it provides the means to generate long term profit and on-trade customers will favour buying high quality product as their preferences change. Another reason for choosing this alternative other than off-trade is that grocery stores will offer a variety of beer brands that are cheaper and domestic Chinese brands, therefore consumers will have more general knowledge of the products available to them. Once the strategic alternative is implemented, there will be opportunities and challenges that should be relevant to Molson Canadian. A potential opportunity for Molson Canadian is to introduce Molson Canadian 67 which is a type of beer that contains only 67 calories. This is a significant advantage for this company since Chinese people are becoming more concerned about their health and wellness. In terms of challenges that Molson Canadian may face is that there will be competition within foreign beer brands such as Heineken that could affect Molson Canadian’s profitability. Implementation In order to execute the marketing strategy of exporting Molson Canadian beer to Chinese market in high end restaurants, pubs and bars, the company should consider the 4P’s of the marketing mix. First, the product provided is Molson Canadian lager beer by Molson Coors Brewing Company which is a high quality Canadian brand which Molson Coors will be able to sell its beer as premium brand because of it offers clean, crisp and fresh taste as well as the no use of preservatives. The price for Molson Canadian beer lager is planned to be high since most of target market in China is represented by medium to high income consumers. Consumers in high end restaurants, pubs and bars will able to buy a bottle of Molson Canadian lager beer for more than 20RMB or $3US(Eumonitor International, 2009) since high end restaurants will place their price three times its market price. For the promotional aspect of our product, Molson Canadian attempt to use practices similar to those found in the North American markets. The use of commercials and posters display the refreshing qualities of a Canadian lager beer will be a major focus of the promotional ads. However, unlike the Canadian and American markets where beer commercials incorporate sexual messages to sell their products, ads in China will mirror those of beverage companies already operating in the country. To do this, the sexual appeal found in North American type commercials will be replaced with the quintessential Chinese humor found very often in Chinese advertisements. In addition, another promotional campaign will be launched in China based on the current public relations department knowledge of Molson Coors regarding drinking and driving programs. This program will be shared with the government of China to increase awareness since drink driving is one of major factor causing traffic accidents. In fact,† according to the Ministry of Public Security, the number of road traffic accidents reached 107,193 during the first half of 2009, with the number of fatalities and injuries reaching 29,866 and 128,336 respectively† (Euromonitor International, 2010). This promotional tool will be helpful to reduce barriers that the government may place for Molson Canadian. Finally, another way to promote the beer brand is to provide an event marketing strategy since ‘international sporting, economic and cultural events are strong drivers for beer consumption† (All China Marketing research, 2008). For instance, Molson Canadian can potentially sponsor the 16th Asian Games in China which is taking place from November 12th to 27th, 2010 (Guangzhou Asian Games Organising Committee ,2010). Therefore, this sponsorship will bring brand awareness. Molson Canadian may have a backup plan if the sponsorship does not work out through donating a certain amount of money to the Asian Games event so then there will be also the brand name out there for consumers. A last marketing mix factor is place which could be achieved by utilizing the same distributors of Coors Light to d.